Reach the Westside with ease.
Connect your business with readers who care about what is happening in Santa Monica, Venice, Mar Vista, West Los Angeles, Marina del Rey, Playa Vista, Pacific Palisades, and the neighborhoods around them.
Probably News offers thoughtful local advertising, sponsored storytelling, newsletter placements, and community-focused campaigns built for businesses that want to be seen and remembered.
Advertising works better when it feels like part of the community.
Large advertising platforms can generate impressions, but they rarely create a meaningful local connection. Probably News helps advertisers reach people through trusted neighborhood reporting, useful guides, local newsletters, and community conversations.
Reach relevant local readers
Place your message in front of people actively reading about the neighborhoods where they live, work, shop, eat, and spend their time.
Build recognition over time
Combine website, newsletter, social, and sponsored-content placements to create repeated exposure across multiple channels.
Work directly with a local publisher
Campaigns are planned with a real person, not through a complicated self-service advertising dashboard.
Built around the neighborhoods you serve.
Campaigns can be designed around the full Westside audience or focused on specific communities, topics, and reader interests.
Custom geographic targeting is based on availablity and campaign goals.
Santa Monica
Local government, business openings, development, restaurants, public safety, transportation, and community events.
Choose one placement or build a complete local campaign.
Lite Website Advertising
Display lite ads placed across Probably News articles, neighborhood pages, directories, and special coverage.
- Homepage feature
- Article header
- In-article placement
- Sidebar placement
- Neighborhood section sponsorship
- Directory sponsorship
Newsletter Sponsorships
Reach subscribers directly through clearly labeled placements inside Probably News email newsletters.
- Lead sponsor
- Mid-newsletter placement
- Sponsored recommendation
- Dedicated advertiser email
- Weekly digest sponsorship
Sponsored Articles
Tell a deeper story about your business, organization, event, project, or community work through professionally written sponsored content.
- Clearly labeled
- Editorially reviewed
- Visually distinct from reporting
Social Media Campaigns
Extend a campaign through Probably News social channels with platform-specific creative and messaging.
- Instagram feed posts
- Instagram stories
- X posts
- Facebook posts
- Short-form video
- Event promotion
Directory Features
Promote a restaurant, business, organization, service, or destination inside Probably News local directories.
- Enhanced listing
- Priority placement
- Featured image
- Reservation or booking link
- Referral tracking
- Sponsored category placement
Custom Partnerships
Create a larger campaign around an event, neighborhood guide, local issue, seasonal feature, business opening, or branded community resource.
- Sponsored series
- Section sponsorship
- Live event partnerships
- Branded community resources
Flexible campaigns for different goals.
Local Starter
Best for — Small businesses, events, openings, and short-term promotions.
- One website placement
- One newsletter placement
- One social post
- Standard reporting
- Campaign setup support
Neighborhood Campaign
Best for — Businesses seeking repeated visibility in one or more Westside communities.
- Multiple website placements
- Newsletter sponsorship
- Social promotion
- Neighborhood targeting
- Campaign reporting
- Creative consultation
Westside Partnership
Best for — Larger businesses, institutions, real estate developments, political campaigns, nonprofits, and long-term partners.
- Cross-platform placements
- Sponsored articles
- Category or section sponsorship
- Dedicated newsletter opportunities
- Custom creative
- Extended reporting
- Priority campaign support
Pricing depends on placement, duration, creative requirements, audience targeting, and available inventory. Custom nonprofit and community rates may be available.
Advertising should support journalism, and be authentic.
Probably News protects the trust of its readers by clearly separating advertising from independent editorial coverage.
- — Clearly labeled as sponsored or paid content
- — Reviewed for factual accuracy
- — Designed to provide real value to readers
- — Visually distinguishable from independent reporting
- — Published only when it meets Probably News standards
Advertising does not guarantee favorable editorial coverage. Advertisers do not review, approve, or influence independent newsroom reporting.
See how a local campaign can work.
Introduce a new Westside restaurant and drive reservation traffic during its opening month.
- Sponsored restaurant profile
- Homepage feature placement
- Two newsletter placements
- Enhanced directory listing
- Three social posts
- Tracked reservation link
- Article views
- Website impressions
- Newsletter opens
- Link clicks
- Social reach
- Referral traffic
Illustrative example. Not a performance guarantee.
Reach readers through the subjects they already follow.
Restaurants
- Restaurant directory feature
- Sponsored opening profile
- Newsletter recommendation
- Social campaign
- Neighborhood dining guide sponsorship
Know what your campaign delivered.
Advertisers receive straightforward reporting focused on the metrics that matter. Reporting availability depends on the placement and campaign type.
From first conversation to final report.
Tell us your goal
Share what you are promoting, who you want to reach, your timeline, and your approximate budget.
Receive a campaign recommendation
Probably News will suggest placements based on your audience and objectives.
Approve the creative
Submit your materials or work with Probably News to prepare campaign assets.
Launch and review results
Your campaign goes live, and you receive reporting based on the selected placements.
Tell us what you want to promote.
Share a few details and Probably News will recommend advertising options that fit your goals.
Questions from local advertisers.
Campaign pricing depends on the placement, campaign length, audience, creative needs, and available inventory. Probably News can recommend options based on your goals and budget.
Put your business in front of the people paying attention.
Build a campaign around trusted local journalism, useful neighborhood information, and the communities that make the Westside matter.
Questions? Contact the Probably News advertising team.